Digital Marketing Strategy Enhancement

TGT Solutions Inc is seeking to enhance its digital marketing strategy to increase brand visibility and customer engagement. The current strategy lacks a cohesive approach to leveraging social media platforms and digital content. The goal of this project is to analyze the existing digital marketing efforts and develop a comprehensive strategy that aligns with the company's objectives. Learners will apply their knowledge of digital marketing principles, including SEO, content marketing, and social media management, to create a plan that effectively targets the company's audience. The project will involve researching industry trends, analyzing competitor strategies, and identifying key performance indicators (KPIs) to measure success. By the end of the project, learners will have developed a strategic plan that TGT Solutions Inc can implement to enhance its digital presence.

Customer Segmentation and Digital Campaign Analysis

TGT Solutions Inc is seeking to enhance its market presence and operational efficiency through a focused project that involves customer segmentation and digital campaign analysis. The primary goal is to develop a comprehensive customer segmentation strategy that identifies key target audiences, allowing for more personalized marketing efforts. Additionally, the project aims to analyze the performance metrics of existing digital campaigns to identify areas for improvement. By applying classroom knowledge of marketing analytics and business strategy, learners will gain practical experience in real-world business challenges. This project is designed to be completed by a team of marketing students who will work collaboratively to deliver actionable insights and recommendations.

Market Segmentation Analysis for Enhanced Service Delivery

TGT Solutions Inc (TGT) is seeking to enhance its market positioning by better understanding various market segments and servicing them. The goal is to identify key target audiences that align with the company's offerings and enabling more tailored marketing efforts. This project will require learners to apply their knowledge of market analysis, data interpretation, business process management and content creation appropriate for the market. The team will analyze existing market data to identify distinct segments and propose strategies to engage groups within these market effectively. Concurrently, they will evaluate what has worked in these markets and how existing technologies can further assist with solving problems in these markets and recommend actionable improvements. T The project is designed to be completed within 80 hours, focusing on practical application of classroom concepts.

Development of an IoT-based Monitoring and Predictive Maintenance Software for Manufacturing Equipment

Design, develop, and implement an IoT-based software solution to monitor the health and performance of manufacturing equipment in real-time, enabling predictive maintenance and minimizing downtime. Develop and implement a predictive maintenance algorithm using machine learning (ML) or statistical methods to analyze sensor data and predict when maintenance is needed to prevent failures.