TGT Solutions Inc is seeking to enhance its digital marketing strategy to increase brand visibility and customer engagement. The current strategy lacks a cohesive approach to leveraging social media platforms and digital content. The goal of this project is to analyze the existing digital marketing efforts and develop a comprehensive strategy that aligns with the company's objectives. Learners will apply their knowledge of digital marketing principles, including SEO, content marketing, and social media management, to create a plan that effectively targets the company's audience. The project will involve researching industry trends, analyzing competitor strategies, and identifying key performance indicators (KPIs) to measure success. By the end of the project, learners will have developed a strategic plan that TGT Solutions Inc can implement to enhance its digital presence.

The project deliverables will include a detailed digital marketing strategy document outlining the proposed enhancements. This document will cover a comprehensive analysis of current efforts, recommended strategies for improvement, and a plan for implementation. Additionally, learners will provide a presentation summarizing their findings and recommendations, along with a set of KPIs to track the effectiveness of the new strategy. The deliverables will be designed to provide TGT Solutions Inc with actionable insights and a clear roadmap for enhancing their digital marketing efforts.