TGT Solutions Inc is seeking to enhance its market presence and operational efficiency through a focused project that involves customer segmentation and digital campaign analysis. The primary goal is to develop a comprehensive customer segmentation strategy that identifies key target audiences, allowing for more personalized marketing efforts. Additionally, the project aims to analyze the performance metrics of existing digital campaigns to identify areas for improvement. By applying classroom knowledge of marketing analytics and business strategy, learners will gain practical experience in real-world business challenges. This project is designed to be completed by a team of marketing students who will work collaboratively to deliver actionable insights and recommendations.

The project deliverables include a detailed customer segmentation report that outlines key target audiences and their characteristics. Additionally, learners will provide a comprehensive analysis of current digital campaign performance metrics, along with actionable recommendations for optimization. The final deliverables will be presented in a professional report format, supported by data visualizations and strategic insights.