Podcast to Reel Transformation

Further Together is seeking a team of creative and detail-oriented learners to transform existing podcast footage into engaging YouTube reels. The goal is to repurpose podcast episodes by identifying compelling segments that resonate with our target audience. This project will allow students to apply their editing skills and understanding of audience engagement to create high-action, visually appealing reels. By focusing on the most captivating moments, students will help enhance the visibility and appeal of our content on YouTube. The project will involve reviewing podcast episodes, selecting impactful clips, and editing them into concise, dynamic reels that align with our brand's voice and client interests. - Review and analyze podcast episodes to identify key moments. - Edit selected segments into high-action, engaging reels. - Ensure the final reels align with the brand's voice and target audience. - Enhance the visibility of content on YouTube through creative editing.

Content Analytics and Audience Insights

Further Together is seeking assistance from students to analyze and derive insights from its historical digital content. The project involves collecting data from various sources, including past social media, blogs, emails, and other digital content. The primary goal is to input this data into Airtable, a collaborative platform, to organize and manage the information effectively. Once the data is collected and organized, the team will analyze it to identify patterns and themes that have historically resonated with the Ideal Client audience. This analysis will help Further Together tailor future content strategies to better engage their target audience. The project provides an excellent opportunity for students to apply their knowledge of data collection, organization, and analysis in a real-world context. - Collect data from social media, blogs, emails, and other content. - Input the collected data into Airtable for organization and management. - Analyze the data to identify key themes and patterns. - Provide recommendations on content themes likely to resonate with the audience.

Media Outreach Strategy for Further Together

Further Together aims to enhance its media presence by securing op-eds and podcast appearances. The objective of this project is to develop a comprehensive media outreach strategy that aligns with the company's mission and values. The project will involve researching potential media outlets and podcasts that align with Further Together's goals, crafting compelling pitches, and identifying key spokespersons within the organization. Learners will apply their knowledge of media relations and communication strategies to create a targeted approach that increases the company's visibility and influence. The project will focus on creating a cohesive plan that can be implemented by the company's communications team. Key tasks include: - Researching and identifying suitable media outlets and podcasts. - Developing tailored pitches for each identified opportunity. - Creating a media outreach calendar with timelines and key milestones. - Preparing briefing materials for company spokespersons.

Targeted Client Research and Pre-Qualification

Further Together is seeking to enhance its outreach strategy by identifying and pre-qualifying 200 ideal clients whose needs align with the company's services. The goal of this project is to conduct thorough research to compile a list of potential clients who are most likely to benefit from Further Together's offerings. This involves analyzing market trends, understanding client needs, and ensuring that the selected clients meet specific pre-qualification criteria. The project will provide learners with the opportunity to apply their research and analytical skills, as well as their understanding of market dynamics, to a real-world business scenario. The tasks are closely related and can be completed by a team of learners from a business or marketing program.

Curated Speaker Series Marketing Plan

Further Together aims to develop a comprehensive marketing plan for a curated speaker series targeting prospective clients. The series should consist of standalone sessions that collectively adhere to an overarching theme, ensuring coherence and engagement. The project involves designing marketing funnels and lead generation strategies to attract and retain audience interest. Additionally, the plan should incorporate multiple opportunities for email collection to build a robust list of potential clients. The project will allow learners to apply their knowledge of marketing strategies, digital marketing tools, and audience engagement techniques. By the end of the project, learners will have crafted a detailed marketing plan that aligns with Further Together's branding and sales objectives.

Media Outreach Strategy for Further Together

Further Together aims to enhance its media presence by securing op-eds and podcast appearances. The objective of this project is to develop a comprehensive media outreach strategy that aligns with the company's mission and values. The project will involve researching potential media outlets and podcasts that align with Further Together's goals, crafting compelling pitches, and identifying key spokespersons within the organization. Learners will apply their knowledge of media relations and communication strategies to create a targeted approach that increases the company's visibility and influence. The project will focus on creating a cohesive plan that can be implemented by the company's communications team. Key tasks include: - Researching and identifying suitable media outlets and podcasts. - Developing tailored pitches for each identified opportunity. - Creating a media outreach calendar with timelines and key milestones. - Preparing briefing materials for company spokespersons.

Strategy Assessment and Implementation

Further Together, a company committed to fostering collaboration and growth, is undergoing a transformative phase following insights gained from the ELLA Altitude Accelerator Course. The company seeks to refine its strategies to better align with its evolving business operations and development goals. This project involves analyzing current practices, identifying areas for improvement, and proposing actionable strategies that can be implemented to enhance brand visibility and customer engagement. The focus will be on leveraging classroom knowledge in marketing and business operations to assess and implement a comprehensive plan that addresses the company's unique needs. The goal is to provide a clear roadmap that Further Together can follow to achieve its marketing objectives efficiently.

Content Strategy and Press

Further Together aims to enhance its online presence and media outreach by developing a comprehensive content strategy and press kit. The project involves creating a series of how-to guides, resources, and contrarian insights to be regularly posted on the company's website. These posts will serve to engage the audience and establish Further Together as a thought leader in its field. Additionally, the project includes crafting and pitching op-eds to relevant publications to expand the company's reach and influence.

Ethical Fundraising Course Development

Further Together aims to empower nonprofit executives with the skills needed to fundraise ethically. The project involves creating a comprehensive course outline that caters to various learning styles. This course will serve as a resource for nonprofit leaders to enhance their fundraising strategies while maintaining ethical standards. The project will also involve cataloging proprietary intellectual property to ensure that the course content is unique and valuable. Additionally, a strategic launch plan will be developed to effectively introduce the course to the target audience. The goal is to provide a structured learning experience that nonprofit executives can complete over several months, equipping them with the necessary tools to succeed in their fundraising efforts. - Develop a course outline tailored to different learning styles. - Catalog proprietary intellectual property related to ethical fundraising. - Create a strategic launch plan for the course.