Content Analytics and Audience Insights
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Project scope
Categories
Data visualization Data analysis Market research Marketing analyticsSkills
target audience data collection airtable digital content content strategy data analysisFurther Together is seeking assistance from students to analyze and derive insights from its historical digital content. The project involves collecting data from various sources, including past social media, blogs, emails, and other digital content. The primary goal is to input this data into Airtable, a collaborative platform, to organize and manage the information effectively. Once the data is collected and organized, the team will analyze it to identify patterns and themes that have historically resonated with the Ideal Client audience. This analysis will help Further Together tailor future content strategies to better engage their target audience. The project provides an excellent opportunity for students to apply their knowledge of data collection, organization, and analysis in a real-world context.
- Collect data from social media, blogs, emails, and other content.
- Input the collected data into Airtable for organization and management.
- Analyze the data to identify key themes and patterns.
- Provide recommendations on content themes likely to resonate with the audience.
The project deliverables include a a completed Airtable database (base template to be provided by Further Together) filled with all collected data. Additionally, a detailed report will be provided, summarizing the key findings from the data analysis. This report will include recommendations on content themes that are most likely to engage Further Together's audience. The deliverables will be presented in a format that is clear and actionable, allowing Further Together to implement the insights into their content strategy.
- Airtable database with organized data.
- Detailed report summarizing data analysis findings.
- Recommendations on engaging content themes.
- Clear and actionable presentation of insights.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
We transform how nonprofits raise funds. We help American & Canadian nonprofits raise more money using strategies rooted in social justice.
We work with them to reimagine a better sector, tackle systemic issues, and yes — raise some serious cash. Our approach ensures that their fundraising and communications drive revenue and create lasting, equitable impact in the communities they serve.
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