Digital Security Enhancement for Rhode Island Home Based Counseling

Rhode Island Home Based Counseling has experienced security breaches and is seeking to strengthen its digital security framework. The project aims to conduct a comprehensive risk assessment to identify vulnerabilities within the organization's current systems. Learners will analyze past security incidents to understand their causes and develop strategies to prevent future breaches. The project also involves benchmarking current practices against industry standards, such as HIPAA, to ensure compliance and enhance data protection. Additionally, learners will perform a network security audit to evaluate the existing network architecture and identify potential exposures. The ultimate goal is to provide actionable recommendations that will bolster the company's security posture and safeguard confidential client information.

Digital Marketing Strategy- New Energy Life Coaching

This project aims to develop a comprehensive digital marketing strategy for New Energy Life Coaching, targeting upper-class adults in the Eastern Standard Time (EST) zone. The goal is to enhance the online presence of the life coaching business by optimizing social media profiles on platforms such as Instagram, Facebook, and LinkedIn, with a primary focus on Instagram and LinkedIn. The project will involve designing social media content that aligns with the brand identity as presented on the website, New-Energy-Life-Coaching.com. Additionally, the project will include initiating an email marketing campaign to engage potential clients and teach the business owner how to maintain and generate similar content independently on these social media sites and for the email campaign.

Marketing Strategy for Small Business, Website Update and SEO

Create a marketing strategy for a low cost marketing budget (max $300 to use for these additional recommendations, if possible) - I have a startup small business. (I don't have any employees and I don't sell a product, I work with people- I provide mental health counseling): Research options for marketing local to my state in the US. Analyze the effectiveness of social media posts (Facebook, Instagram, LinkedIn) for a business, as I am currently only able to provide services to residents of my state (I am not on Twitter). Make recommendations for best business and marketing strategies for my small business without the use of paid ads (or videos if possible). [I already have a paid website / SEO manager, but:] if you can please analyze the effectiveness of my website content re. focuses on my strengths and how well it represents my brand, & how well that is reflected in SEO, that would be very helpful.