Digital Systems and Workflow Design

The JW Collective seeks to enhance its website, internal workflows, and client onboarding process to improve overall efficiency and integrate AI-driven automations. This project invites students to apply their knowledge in web development, process analysis, and user experience design to identify pain points and recommend practical, scalable solutions. Students will evaluate the current website for usability issues, analyze internal workflows for inefficiencies, and assess the client onboarding experience for areas of improvement. They will also have the opportunity to assist with similar tasks for new clients, gaining deeper insight into digital marketing operations. By the end of the project, students will have contributed to creating a more streamlined, client-friendly, and growth-ready environment for The JW Collective.

Marketing & Sustainability Consulting Research

This experience is designed to equip students with practical skills in digital marketing strategy, market research, and sustainable business development. Participants will support the launch and growth of The JW Collective , a consultancy focused on sustainable business practices and marketing solutions. Through hands-on involvement, students will explore emerging market opportunities, assess trends in sustainability growth, and contribute to the creation of strategic digital marketing plans. They will apply analytical frameworks to real-world challenges, develop value propositions, and offer actionable insights for growing a purpose-driven brand. The project will also provide opportunities to strengthen communication, research, and problem-solving skills in a dynamic, impact-oriented environment.