Daniel Xiao
Daniel Xiao
Learner
(7)
34
Location
London, Ontario, Canada
Bio

Hi, I'm currently a student at Western.

Portals
Categories
Market research

Skills

Communication 3 Marketing 3 Marketing strategies 3 Business development 2 Competitive analysis 2 Consulting 2 Consumer behaviour 2 Content creation 2 Email marketing 2 Marketing research 2 Market opportunities 2 Market research 2 Market trend 2 Sales 2 Sales process 2 Social media 2 Strategic marketing 2 Blogs 1 Brand awareness 1 Business metrics 1 Business to business 1 Customer relationship management 1 Data collection 1 Digital content creation 1 Event planning 1 Lead generation 1 Management 1 Marketing materials 1 Market size 1 Newsletters 1 Operational performance management 1 Operations 1 Performance measurement 1 Performance metric 1 Research 1 Sales prospecting 1 Scheduling 1 Social media content 1 Social media marketing 1 Strategic planning 1 Surveys 1 Target audience 1

Socials

Achievements

Latest feedback

Ying (Kelsey) Xu
Director
April 19, 2025
Individual endorsement
Market opportunities Strategic marketing Market trend Competitive analysis Consumer behaviour Marketing research Marketing Market research Consulting Marketing strategies

No comment.

Learner feedback
The student completed the project.
Market opportunities Strategic marketing Market trend Competitive analysis Consumer behaviour Marketing research Marketing Market research Consulting Marketing strategies
Riipen Level UP πŸš€
Level UP: February 2025
Riipen Level UP πŸš€
CGIC INTERNATIONAL CONSULTING LTD.
Market Research Analysis for Strategic Marketing Insights
CGIC INTERNATIONAL CONSULTING LTD.
Suzanne Winlove-Smith
Suzanne Winlove-Smith
Ceo, Founder
April 24, 2024
Team feedback
Daniel was wonderful to work with. He dove right in and tackled every challenge. We are happy to have had the opportunity to work with him. He was fully committed and his work was exceptional. Thank you Daniel!
Social media Target audience Scheduling Business metrics Performance metric Performance measurement Content creation Social media content Social media marketing
Riipen Level UP πŸš€
Level UP: September 2023 - March 2024
Riipen Level UP πŸš€
The Clean Divorce
Social Media Marketing Strategy Plan for The Clean Divorce
The Clean Divorce
Wei Xian (Tina) Mao
CEO
May 9, 2023
Team feedback
Really enjoyed working with Daniel! He is responsible and a very fast learner.
Sales process Communication Operational performance management Management Sales Customer relationship management
Riipen Level UP πŸš€
Level UP: Multidisciplinary Projects (2022 - March 2023)
Riipen Level UP πŸš€
Leo Charter Services
Sales & Operation Improvement
Leo Charter Services

Recent projects

FreshFind
FreshFind
Canada

Digital Content Creation / Media & Marketing

We would like you to help us with creating content that is aligned with our vision, mission, and industry. We will ensure to set a clear understanding of what these elements are for our organization. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

Matches 1
Category Graphic design + 4
Closed
FreshFind
FreshFind
Canada

Business Development Project

We would like you to help us increase brand awareness and knowledge about our offering. As part of that, you will be helping us support local businesses in joining our platform, and increase product selection and coverage for our customers. One of your main goals will be to reach out to potential partners for our organization and work with us to build strong relations with them.

Matches 1
Category Lead generation + 4
Closed
Leo Charter Services
Leo Charter Services
Calgary, Alberta, Canada

Market Expansion Research

We are ready to take our business to the next level. It's time to grow our business with innovations! Our company requires assistance in assessing our customer landscape according to our development strategic plan. Your research work will contribute to our growth and expansion assessment! To successfully expand, we need to find out: Are we targeting the current market effectively? Which new markets align with our current one? What is the market size for new regions? Where are buyers that we have yet to reach? What are the pros and cons of expanding our operations? What potential competitors exist in new locations? What legal protocol and other risks will need to be considered?

Matches 1
Category Competitive analysis + 4
Closed
Leo Charter Services
Leo Charter Services
Calgary, Alberta, Canada

Sales & Operation Improvement

Our organization is growing and scaling up! We are looking for student(s) to support us in improving overall sales and operational performance by conducting activities to enhance all possible areas according to our strategic development plan. By the end of the project, business will have improved sales & operation efficiencies. For example, faster communication response, reduced sales process, more comprehensive sales and operation support etc.

Matches 2
Category Operations + 4
Closed

Work experience

Marketing Coordinator
Hypotenuse Labs
Toronto, Ontario, Canada
March 2022 - October 2022

- Created and promoted brand content to increase awareness across all social media channels including Instagram, Twitter, Medium, and Mirror; resulting in a 1000%+ increase in engagement
- Copywriting educational articles and promotional materials that led to the company winning the University of Waterloo’s CEE student impact award out of 100+ companies

Business Analyst
Parametric Capital
Toronto, Ontario, Canada
October 2021 - August 2022

- Sourced and negotiated a US$25M equity raise on the secondary market for the largest NFT marketplace
- Performed research, drafted, and reviewed investor memos to raise capital for transaction
- Pitched, structured, and performed due diligence on the deal including industry landscape, competitor analysis, financing considerations, precedent transactions, and potential acquirers
Sourced a US$2M investment into the Series A raise of a top blockchain auditing firm
- Interviewed and led client meetings with company executives to understand business model, investment risks and merits, future growth levers, and exit opportunities
Sourced alpha and managed crypto portfolio
- Sourced, researched, and evaluated 50+ protocols, tokens, projects, and start-ups to determine attractive investment opportunities; led to CAD$250,000+ invested across all channels

Content and Community Manager
Steaking.io
Chicago, Illinois, United States
May 2021 - December 2021

- Spearheaded creation of informational articles to introduce broader community to crypto and decentralized finance
- Performed first-in-line customer support and moderated Discord channel for 10,000+ users

Education

other, Economics
University of Western Ontario
September 2020 - Current