Market Expansion strategy for Privately

Main Objective 1: Identify and prioritize the top 3-5 new markets with the highest potential for Privately's age estimation technology, considering factors such as existing regulations, competition, customer demand, and ease of entry. Simultaneously develop an Ideal Customer Profile (ICP) while continuing research on the target market and sector. Main Objective 2: Develop a comprehensive market entry strategy for each of the identified target markets, including recommendations for pricing, channel partnerships, marketing tactics, and regulatory compliance. Main Objective 3: Create a detailed implementation plan for the chosen target market, outlining the resources and budget required, team roles and responsibilities, and key milestones for successful market launch. The problem learners will be solving is how to successfully expand Privately's market reach and achieve maximum market penetration with its age estimation technology. Their expected outcomes should be measurable and actionable, such as: Identifying the most promising new markets with a detailed analysis and data to support their recommendations. Developing a clear and well-defined market entry strategy that is tailored to each target market. Creating a feasible and resource-efficient implementation plan with achievable milestones for successful market launch.