

- Location
- Toronto, Ontario, Canada
- Bio
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Sonya Denton is the founder and CEO of Peer Circles by weDstllยฎ. The social community platform makes it easy for users to create and join micro-communities to have conversations with people who are relatable to their own beauty and wellness. She has a background in communications and broadcast television, having reported and anchored for CTV and CBC News for more than a decade. She holds a BA from the Radio and Television Arts program at Toronto Metropolitan University, as well as an MBA from the Schulich School of Business.
- Companies
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Toronto, Ontario, Canada
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- Categories
- Product or service launch Fundraising Marketing strategy Mobile app development Software development
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Recent projects

Social Community Mobile UI UX App Design - Part 2
We are looking for a UI/UX Designer Intern to design our mobile social community beauty and wellness MVP app. The ideal candidate(s) or team will have a passion for creating unique user experiences and user-friendly, visually appealing designs. This will involve: This project has a strong focus on UX design Conduct background research on existing mobile applications for the product. Identify key areas of our current product and how they might translate to a mobile application. Using various software design tools. We strongly recommend students using Figma as it is the latest and greatest tool currently available. Creating wireframes, prototypes, and user interface designs for our mobile app for iOS and Android Conduct UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this.

Market Research for an early stage tech startup
We are looking for a team of students to conduct in-depth market research to identify potential customers, target markets, and trends in the beauty and wellness industry. Help identify opportunities for growth, as well as potential challenges and risks. Also, help provide valuable insight into the potential of the startup and future products. We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Target market research Industry research and size Market size and market potential Competitive landscape Strategic positioning of our brand

Go-To-Community Strategy Plan
We want students to help us build a Go-To Community strategy to create, grow and create value for Gen Zers in college struggling to find meaningful beauty and wellness conversations. How can we create a space that attracts and retains members who are highly engaged? The main questions weโd like students to help us answer are the following: Who is in our community, and why are they here? Who is not in the community? What value will we create for the community, whether or not they are paying customers? What value will the members provide each other? How will we listen, talk to, and be directed by our customers? How and where will we deliver insights from these conversations to the rest of the company? How will we incentivize, recognize, and reward participation? What values and norms will we model and do we expect of the community? How can we make our community smarter, happier and feel protected? Through what programs, which channels?

Social Community Mobile UI UX App Design
We are looking for a UI/UX Designer Intern to design our mobile social community beauty and wellness MVP app. The ideal candidate(s) or team will have a passion for creating unique user experiences and user-friendly, visually appealing designs. This will involve: This project has a strong focus on UX design Conduct background research on existing mobile applications for the product. Identify key areas of our current product and how they might translate to a mobile application. Using various software design tools. We strongly recommend students using Figma as it is the latest and greatest tool currently available. Creating wireframes, prototypes, and user interface designs for our mobile app for iOS and Android Conduct UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this.