York University

Toronto, Ontario, Canada

WE ARE LOOKING FOR AN ORGANIZATION ALREADY RUNNING PAID MEDIA ADS ON GOOGLE, META AND/OR LINKEDIN. York University’s Certificate in Digital Marketing Analytics is looking for an organization that would allow our student to analyze their paid media campaign data sets for educational purposes.  Students will analyze campaign performance, explore cause-and-effect relationship of key variables, and deliver insights back to the organization through reports and dashboards that demonstrate the effectiveness of your  Google Ads, Meta Ads, and LinkedIn Ads . Students will need the following for the project to be successful. A clear business problem that is driving the analysis of your paid media campaigns VIEW ONLY access to your social media sites to analyze the data, for the duration of the certificate program.  At least two supporting variables…sales targets, “customer” demographics, marketing spend on campaigns, etc. These variables will be used for the cause-and-effect analysis.

York University

Toronto, Ontario, Canada

WE ARE LOOKING FOR AN ORGANIZATION ALREADY RUNNING PAID MEDIA ADS ON GOOGLE ADS, META ADS AND/OR LINKEDIN ADS. ------------------- This experience is designed to bridge the gap between theoretical digital marketing analytics knowledge and practical application in real-world scenarios. York University is looking for an organization that would allow them to analyze their paid media campaign data sets for educational purposes. Learners will enhance their skills in configuring tracking systems, managing multi-platform data, and optimizing digital marketing strategies using Google Ads, Meta Ads, and LinkedIn Ads . By working on projects sourced from industry professionals, learners will apply their analytical skills to assess marketing initiatives, align them with business goals, and communicate insights effectively. This hands-on experience will prepare learners to drive data-informed strategies in a business context.