Nexus Point Solutions Website Revamp

Nexus Point Solutions, a Project & Change Management consulting firm, aims to enhance its online presence by developing a new, user-friendly website. There is no current website as tje company is undergoing a complete rebranding. The goal of this project is to create a visually appealing and informative website that attracts new customers and showcases the company's strengths in project and change management. The project will involve designing a responsive website layout, creating engaging content that highlights the company's services, and implementing SEO strategies to improve search engine visibility. The website should reflect the company's brand identity and provide a seamless user experience across all devices. Key tasks include: - Conducting a needs assessment to understand the target audience and key messaging. - Designing a modern and responsive website layout. - Developing content that effectively communicates the company's services and expertise. - Implementing basic SEO strategies to enhance online visibility.

Blogging

We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.

Market Entry Consulting

This experience equips learners with the skills to evaluate market opportunities and develop strategic plans for new ventures. Participants will learn to apply analytical frameworks and strategic thinking to real-world business challenges, particularly in the context of helping a consulting company evolve their service offerings into Fractional PMO services, demonstrating their their communication and problem-solving skills.