Market Segmentation Analysis for Enhanced Service Delivery

TGT Solutions Inc (TGT) is seeking to enhance its market positioning by better understanding various market segments and servicing them. The goal is to identify key target audiences that align with the company's offerings and enabling more tailored marketing efforts. This project will require learners to apply their knowledge of market analysis, data interpretation, business process management and content creation appropriate for the market. The team will analyze existing market data to identify distinct segments and propose strategies to engage groups within these market effectively. Concurrently, they will evaluate what has worked in these markets and how existing technologies can further assist with solving problems in these markets and recommend actionable improvements. T The project is designed to be completed within 80 hours, focusing on practical application of classroom concepts.