Squarespace Website Upgrade and Optimization

Atlas Studio is seeking to update its current Squarespace website from version 7.0 to 7.1. This project involves several key tasks aimed at ensuring a smooth transition while maintaining the website's functionality and aesthetic appeal. The primary goal is to back up the existing website, which currently exceeds 100 pages, and streamline it to a more manageable size of 100 pages. This downsizing will involve careful selection and consolidation of content to ensure that the most relevant and impactful information is retained. Additionally, the project requires testing and previewing changes to anticipate how the new format will affect the website's layout and functionality. This will involve identifying potential issues and making necessary adjustments to ensure a seamless user experience. The final step is to update all pages to align with the new format, ensuring consistency and optimization across the site.

Squarespace Website Upgrade for Atlas Studio

Atlas Studio is seeking to enhance its online presence by upgrading its current Squarespace website from version 7.0 to 7.1. This project aims to leverage the new features and improvements offered by Squarespace 7.1 to create a more modern, user-friendly, and visually appealing website. The upgrade will involve migrating existing content, ensuring compatibility with new templates, and optimizing the site for better performance and SEO. The project provides an opportunity for learners to apply their web development and design skills, focusing on content management systems, user experience design, and digital marketing strategies. The team will work collaboratively to ensure a seamless transition, maintaining the brand's identity while enhancing functionality and aesthetics.

Atlas Studio Community Engagement and Visibility Enhancement

Atlas Studio aims to enhance its local presence and improve communication with the community surrounding its new studio. The primary goal is to inform the community about the studio's location, schedule, teachers, and the variety of yoga classes offered. Additionally, the studio seeks to promote its new crystal shop and special events. A secondary objective is to establish an open clinic concept to make services more financially accessible, thereby attracting new clients. The project will involve developing a comprehensive communication strategy that leverages both digital and physical channels to effectively reach and engage the local community. This initiative will help Atlas Studio expand its community base and foster stronger relationships with existing and potential clients.

Yoga Therapy Awareness Campaign

Atlas Studio aims to enhance community awareness about the benefits of yoga therapy for various health conditions, including Parkinson's Disease, Fertility, Prenatal and Postnatal care, Back Care, Stress, Overwhelm, Anxiety, Depression, and support for Care-Givers. The project involves researching each specialization area, adhering to strict quality guidelines, to produce informative and engaging content. This content will be used to create a series of informational posters, brochures, and website sections. The goal is to educate the public and healthcare professionals about the therapeutic benefits of yoga, encouraging its integration into treatment plans. The project will also involve designing materials suitable for distribution in medical and educational settings, such as doctor's offices, hospitals, and schools, ensuring the information reaches the intended audience effectively.