TGT Solutions Inc. is seeking to enhance its digital marketing strategy to better reach its target audience and improve brand visibility. The current marketing efforts have shown potential, but there is a need to refine and optimize strategies to increase engagement and conversion rates. The project aims to analyze the existing digital marketing channels, identify areas for improvement, and propose actionable strategies that align with the company's goals. Learners will apply their knowledge of digital marketing principles, including SEO, social media marketing, and content creation, to develop a comprehensive plan. The project will focus on creating a cohesive strategy that leverages data analytics to inform decision-making and improve ROI. The team will work collaboratively to ensure the proposed strategies are innovative, feasible, and aligned with industry best practices.

The project deliverables will include a detailed digital marketing strategy report that outlines the analysis of current efforts and proposed enhancements. The report will contain specific recommendations for SEO improvements, social media engagement tactics, and content marketing strategies. Additionally, learners will create a presentation summarizing their findings and proposed strategies, which will be delivered to TGT Solutions Inc.'s marketing team. The deliverables will provide actionable insights and a clear roadmap for implementing the enhanced digital marketing strategy.