Marketing Strategy Capstone Course
Timeline
-
January 27, 2025Program start
-
February 17, 2025Project Proposals sent to client for verification
-
April 14, 2025Program end
Timeline
-
January 27, 2025Program start
-
February 17, 2025Project Proposals sent to client for verification
Students provide a preliminary written proposal to clients prior to their term Reading Week. Clients can review and provide written feedback or meet with the student teams if significant changes are needed.
-
April 14, 2025Program end
Program scope
Categories
Customer segmentation Market research Competitive analysis Market expansion Product or service launchSkills
digital marketing marketing strategy researchMarketing Strategy is the capstone course for Marketing majors who are soon to graduate with a Business Administration Diploma. In their final term, students aim to apply their foundations in marketing analysis and planning by working hands-on with real-life clients. They will develop a marketing plan for their clients to help them engage with their audiences and boost their businesses
Learners
Deliverables will depend on the project and employer types.
Project timeline
-
January 27, 2025Program start
-
February 17, 2025Project Proposals sent to client for verification
-
April 14, 2025Program end
Timeline
-
January 27, 2025Program start
-
February 17, 2025Project Proposals sent to client for verification
Students provide a preliminary written proposal to clients prior to their term Reading Week. Clients can review and provide written feedback or meet with the student teams if significant changes are needed.
-
April 14, 2025Program end
Project Examples
Requirements
Project examples may include but are not limited to:
- Applying segmentation to identify potential markets for a product or service and researching potential targets for redefining business and marketing goals
- Recommending a marketing mix for a potential market for a product or service
- Contrasting various market research tools and methods to lead further marketing decisions
- Analyzing the process involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to inform marketing segmentation and marketing mix decisions
- Evaluating an integrated marketing communications plan, including digital media, to provide practical advice for improvement and implementation
- Contrasting sales tools and techniques to inform an organization’s pipeline management structure
- Translating marketing strategies and plans for developing and managing international markets
Additional company criteria
Companies must answer the following questions to submit a match request to this program:
Additional company criteria
Companies must answer the following questions to submit a match request to this program:
Will someone from company be available for initial and final (online) meetings with students and via email to instructor throughout the project?
Timeline
-
January 27, 2025Program start
-
February 17, 2025Project Proposals sent to client for verification
-
April 14, 2025Program end
Timeline
-
January 27, 2025Program start
-
February 17, 2025Project Proposals sent to client for verification
Students provide a preliminary written proposal to clients prior to their term Reading Week. Clients can review and provide written feedback or meet with the student teams if significant changes are needed.
-
April 14, 2025Program end