Content Strategy Specialist

We seek a social media marketing expert to boost traffic and craft innovative marketing strategies. This role involves creating captivating content for diverse audiences and blending intricate concepts into engaging print and digital materials. Join us in driving audience engagement and growth through your creative prowess.

Market Expansion Research

As a company, we currently exist in BC, AB & QC, but we believe we are ready to take our business to the next level and expand our scope of locations to other provinces within Canada and potentially the US Market. With your help, we hope to assess our customer landscape beyond the demographics we currently cater to by learning about their expectations and behaviours. This will involve several different steps for the students, including: Researching the target market in potential new locations including demographic data such as spending power, proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor. Creating a survey based on the location and demographic information above to be distributed by our company. Analyzing survey data using the weighted decision matrix to decide on the best location options for us to expand to. Compiling a report including the location analysis, and optimal location recommendations.

SEO and Social Media Content Manager

Our team is looking for a social media marketing wizard to help us drive more traffic, improve our SEO positioning, and create new content. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase engagement of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Develop and Execute, or assist with a commercial or editorial photoshoot Working with tools and programs such as Canva, Shopify, Snapseed and Square.

SEO and Social Media Strategy Manager

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase engagement of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Canva, Shopify, Snapseed and Square. We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: "Being the top-ranked result for the keywords 'Handmade Jewelry Vancouver & Canadian Jewelry Brand'" Increase brand awareness across Canada This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.