171 Electric Bike Company Inc.
171 Electric Bike Company Inc.
Huntsville, Ontario, Canada
Description

The ebike industry is supposed to help consumers make smart choices about the environment thru alternate modes of transportation. The electric bike industry is the wild west where over 90% of imported ebikes are rebranded. Meaning you do not know the manufacturer which is important for the longevity of the product. Currently average ebike life is less than 500 hours and they cannot be repaired and end up in the landfill. That is why 171 Electric Bike Company was formed to do 2 things. Educate the consumer, and keep our ebikes out of the landfill. Our Company philosophy is 'Touch Green' our motto is 'Buy it once - Ride it for life"

Number of employees
2 - 10 employees
Company website
https://171ebike.com
Industries
Retail Sales Sports & fitness Transport, trucking & railroad
Representation
Indigenous-Owned Family-Owned Sustainable/green

Recent projects

Analyzing the Economic Impact of Tariffs on Electric Bikes in Ontario

The 171 Electric Bike Company Inc. seeks to understand the economic implications of the recent tariffs imposed by the Trump administration on electric bikes imported into Ontario, Canada. This project aims to analyze how these tariffs affect the pricing, sales, and overall market dynamics of electric bikes in the region. Learners will apply their knowledge of international trade, economics, and market analysis to assess the short-term and long-term impacts of these tariffs. The project will involve researching historical data, current market trends, and potential consumer behavior changes due to increased costs. By understanding these factors, the company hopes to develop strategies to mitigate negative impacts and explore opportunities for growth in a changing economic landscape. This project aims to conduct a desktop study analyzing the impact of Trump’s new tariffs on imported electric bikes (e-bikes) and how Ontario's e-bike industry can benefit from this situation. The objective is to identify opportunities for local manufacturers, optimize supply chains, and develop marketing strategies to promote domestically produced e-bikes. This study will be completed within one month. Objectives Assess Tariff Impacts: Examine how the new tariffs affect pricing, demand, and supply of e-bikes in Ontario. Identify Local Manufacturing Opportunities: Research potential for local production to mitigate tariff impacts. Develop Marketing Strategies: Create strategies to promote the benefits of purchasing locally made e-bikes. Evaluate Supply Chain Adjustments: Analyze existing supply chains and identify areas for improvement.

Admin Scott Dunn
Matches 2
Category Economics + 3
Open

Website Page Creation 171 Electric Bike Company

Our company has been serving thousands of customers for 9 years. However, our current website is outdated and requires updating. We would like to collaborate with students to create new pages that help users navigate the site and find up-to-date information. This will involve several different steps for the students, including: Identifying and researching useful web pages that can be included on our website. Creating new pages for the website, with our assistance in providing the content. Reviewing and updating old web pages to ensure consistency of information. Bonus steps in the process would also include: Recommending potential upgrades or features that can be included in the website

Admin Scott Dunn
Matches 1
Category Website development + 4
Closed

Competitive Landscape Analysis for 171 Electric Bike Company Inc.

The main goal for the project is to build a competitive landscape for 171 Electric Bike Company Inc. and provide an analysis of the competitors. This will involve several different steps for the learners, including: - Researching and identifying direct competitors in the electric bike industry. Identify the difference between a rebranded ebike & one direct from the manufacturer like 171 Electric Bike Company. - Analyzing the products, pricing, and distribution channels of the identified competitors. - Evaluating the strengths, weaknesses, opportunities, and threats (SWOT analysis) of each competitor. - Comparing the supply chain and distribution methods of the competitors to 171 Electric Bike Company Inc.'s direct from the manufacturer approach. - Identifying potential areas of differentiation and competitive advantage for 171 Electric Bike Company Inc.

Admin Scott Dunn
Matches 3
Category Competitive analysis + 4
Closed

Instagram Marketing Strategy for 171 Electric Bike Co.

The main goal for the project is to implement a comprehensive marketing strategy on Instagram for 171 Electric Bike Co. to enhance brand visibility, engage with the target audience, and drive sales growth. This will involve several different steps for the students, including: - Analyzing the current Instagram presence and engagement of 171 Electric Bike Co. - Developing a content calendar and strategy for increasing brand awareness and visibility. - Creating visually appealing and engaging content to showcase electric bikes. - Collaborating with influencers and partners to reach a broader audience. - Analyzing and optimizing marketing campaigns for better performance. - Establishing 171 Electric Bike Co. as a reputable and innovative brand in the electric bike industry on Instagram.

Admin Scott Dunn
Matches 1
Category Communications + 4
Closed

Latest feedback

Leyla Akhmerova
Professor
May 4, 2025
Project feedback
The George Brown College (GBC) student team delivered an impressive analysis of the economic impact of tariffs on electric bikes in Ontario. Their work demonstrated a strong grasp of trade policy dynamics and their implications for sustainable transportation. The project was well-researched, thoughtfully structured, and highly relevant, offering valuable insights into consumer, industry, and environmental effects. We are truly grateful to our amazing clients for their collaboration and support. Their clear guidance, responsiveness, and commitment to fostering innovative solutions made this project a rewarding experience. Working with such dedicated and forward-thinking partners was a privilege, and their vision for sustainable mobility in Ontario inspired the team to produce meaningful results. Great job, GBC students, and thank you to our wonderful clients!
George Brown College
Empowering Future Supply Chain Leaders through Real-World Collaboration Winter 2025
George Brown College
171 Electric Bike Company Inc.
Analyzing the Economic Impact of Tariffs on Electric Bikes in Ontario
171 Electric Bike Company Inc.
Regaynor Alldread
Coordinator
December 19, 2024
Project feedback
171 Electric Bike Company Inc provided a highly engaging and practical real-world challenge for our Master's students as part of their degree programme. This project allowed the students to apply their expertise, collaborate effectively as a team, and present their findings to a business client. The organisation was supportive throughout, offering valuable feedback to enhance the students' experience. We deeply appreciate the contribution to our work—thank you
Nottingham Business School
Management and International Business
Nottingham Business School
171 Electric Bike Company Inc.
Competitive Landscape Analysis for 171 Electric Bike Company Inc.
171 Electric Bike Company Inc.
Dhaval Patel
Dhaval Patel
Learner
August 13, 2024
Project feedback
Working with Scott on this project was a great experience and taught me a lot. I really liked how flexible the project was. Scott was always providing feedback and ready to help out whenever I needed it. Overall, it was a great experience!
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Level UP: May 2024
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171 Electric Bike Company Inc.
Website Page Creation 171 Electric Bike Company
171 Electric Bike Company Inc.