User Insights and Enhancement Analysis for Food Expiry Date Tracker

Open
The nth creative
Toronto, Ontario, Canada
She / Her
Creative Director
(2)
4
Project
Academic experience
200 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Data analysis UX design Market research Artificial intelligence Data science
Skills
minimum viable product usability testing user research quantitative data analysis artificial intelligence user experience (ux) data analysis qualitative data analysis market research interviewing skills
Details

The nth creative is focused on enhancing user experience and understanding user perceptions of their Food Expiry Date Tracker Web App. The project aims to analyze quantitative data from a survey to identify correlations and key insights regarding user interactions with the app. Additionally, learners will conduct user testing scenarios with potential users to observe app usage and gather qualitative feedback. The goal is to provide actionable insights that will inform the startup's understanding of their ideal customer and validate their Minimum Viable Product (MVP). Furthermore, the project will explore how AI could enhance the app's desirability and improve functionality. This project offers learners the opportunity to apply data analysis and user research skills to real-world scenarios, enhancing their ability to derive meaningful conclusions from diverse data sources.

Deliverables

The project deliverables include a comprehensive report detailing the analysis of survey data, highlighting key correlations and insights. Additionally, a summary of user testing scenarios and qualitative feedback will be provided. The final deliverable will be a set of actionable recommendations for improving the app's user experience and suggestions for AI integration to enhance desirability and user experience. These deliverables will collectively inform The nth creative's understanding of their ideal customer and validate their MVP.

Mentorship
Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Toronto, Ontario, Canada
0 - 1 employees
Environment, Technology, It & computing, Marketing & advertising, Media & production

The nth Creative is a visual boutique studio providing creative services to small businesses and consumers in the areas of graphic design and photography.

However, as a creative entity, we are keen on problem-solving and over time hope to be able to provide solutions to a few of society’s challenges. We are currently undertaking an environmental sustainability project to help tackle the problem of climate change due to food waste. This will be a new business venture.