The nth creative is focused on enhancing user experience and understanding user perceptions of their Food Expiry Date Tracker Web App. The project aims to analyze quantitative data from a survey to identify correlations and key insights regarding user interactions with the app. Additionally, learners will conduct user testing scenarios with potential users to observe app usage and gather qualitative feedback. The goal is to provide actionable insights that will inform the startup's understanding of their ideal customer and validate their Minimum Viable Product (MVP). Furthermore, the project will explore how AI could enhance the app's desirability and improve functionality. This project offers learners the opportunity to apply data analysis and user research skills to real-world scenarios, enhancing their ability to derive meaningful conclusions from diverse data sources.

The project deliverables include a comprehensive report detailing the analysis of survey data, highlighting key correlations and insights. Additionally, a summary of user testing scenarios and qualitative feedback will be provided. The final deliverable will be a set of actionable recommendations for improving the app's user experience and suggestions for AI integration to enhance desirability and user experience. These deliverables will collectively inform The nth creative's understanding of their ideal customer and validate their MVP.