Sustainable Product Development and Market Expansion for NOTSOLO Corporation

Closed
Main contact
NOTSOLO Corporation
Edmonton, Alberta, Canada
Jacqueline Biollo
CEO and Chief Strategic Optimist
(1)
3
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Digital marketing Market expansion Product or service launch Marketing strategy
Skills
business strategies marketing brand communication stakeholder engagement supply chain operations reference model
Details

NOTSOLO Corporation is looking to grow and evolve by focusing on e-commerce and stakeholder engagement. The goal is to develop new products and services that align with sustainable business practices and appeal to a diverse client base of consumers. This project will involve researching market trends, identifying potential product ideas, and creating a comprehensive marketing and communication strategy. Additionally, the team will explore e-commerce solutions to effectively launch and sell the new product. The project aims to enhance NOTSOLO Corporation's market presence while promoting long-term business sustainability and stakeholder satisfaction.


Key tasks include:


- Conducting market research to identify new product and service opportunities.


- Developing a new product concept that aligns with e-commerce goals.


- Creating a marketing and communication plan to promote the new products and services.


- Exploring e-commerce platforms and strategies for product launch.

Deliverables

The project deliverables will include a detailed market research report, a new product and service concept proposal, a comprehensive marketing and communication strategy, and an e-commerce launch plan. These deliverables will provide NOTSOLO Corporation with a clear roadmap for product and service development and market expansion.


Specific deliverables:


- Market research report identifying product and service opportunities.


- New product concept proposal with design and e-commerce features.


- Marketing and communication strategy document.


- E-commerce launch plan outlining platform selection and sales strategy.

Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Partnerships for the goals

About the company

Company
Edmonton, Alberta, Canada
2 - 10 employees
Business services

NOTSOLO Corporation is a group of companies rooted in the philosophy that you are not alone. Experts in their field of practice, NOTSOLO associates work collaboratively with you on business strategy, training and development, brand awareness, event management and so much more.