Shared Storage Canada is seeking to expand its market presence and improve its product offerings. The project involves two main components: creating a comprehensive market expansion report and conducting user testing on a new product. The market expansion report will analyze potential new markets, identify key competitors, and suggest strategies for entering these markets. This will involve researching market trends, consumer behavior, and potential barriers to entry. Concurrently, the project requires conducting user testing on a newly developed product to gather feedback on usability, functionality, and overall user satisfaction. The goal is to provide actionable insights that can guide product improvements and inform marketing strategies. This project allows learners to apply their knowledge of market analysis and user experience testing in a real-world context, enhancing their research and analytical skills.

The deliverables for this project include a detailed market expansion report and a comprehensive user testing analysis. The market expansion report should cover potential markets, competitive analysis, and strategic recommendations. The user testing analysis should include test results, user feedback, and suggestions for product improvements. These deliverables will provide Shared Storage Canada with valuable insights to guide their market expansion and product development efforts.