Intuita MindWare Marketing & Communications, Social Media Materials

Closed
Main contact
VELOCIFIED Lean LMS
Hamilton, Ontario, Canada
Arupa Tesolin
CEO
(0)
3
Portals
(1)
Project
60 hours per learner
Learner
Canada
Advanced level

Project scope

Categories
Advertising Digital marketing Lead generation Marketing strategy Social media marketing
Skills
marketing strategies target audience marketing materials marketing lead generation social media marketing creativity advertisement
Details

This is an opportunity to use your creativity in helping to market and develop website branding and advertising for an interesting intangible - an intuition and insight process that is transformational. Currently there is some marketing content on the web page but it is incomplete.


Define website branding and positioning strategy for the Founder and Product. Develop web-site front page content and design


Define a Social Marketing Strategy includes key client audiences and platforms - high level


Design and craft marketing materials includes a Sales Funnel, short videos, posts and ads that appeal to targeted clients


Please note this company is Intuita at intuita.com NOT VELOCIFIED. VELOCIFIED is a separate company with a completely different service offering.


Deliverables

Review the web page and content for the product to gain an understanding of how the product works and what it does. Recommend branding, positioning strategy and website content.


Define target audiences and segments and how to reach them. Audience is both corporate/business and personal development.


Founder likes exclusivity. Introvert, good conference speaker, likes to not be in the public eye so much. Likes the outcomes for people to generate word of mouth and organic reach.


Creatively brainstorm about the product, it's benefits, and the best way to showcase and promote it. Think about the client journey and ways to engage them in designing lead generation. Use engaging story-telling.


Identify what the client wants and kind of positioning that would attract them. Define 2-3 desired "changes of state" that would appeal to each client.


Identify potential competitors and look at how they successfully advertise their programs. Eg. MindValley on Meta/Facebook and Instagram


Develop a social media strategy and social media content highlighting the best platforms for the audience


Develop specialized web funnel visuals and content for 2-3 key audience segments.


Develop short video content for ads, introduction to the product, and several great ads for each client segment.



Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
Hamilton, Ontario, Canada
2 - 10 employees
Business services, Business & management, Technology
Representation
Small Business Women-Owned

VELOCIFIED specializes in improving the performance experience by developing lean fast-track approaches to get people to full performance in any job or talent role. Our clients quickly become fans and they love and appreciate our work.