SEEDA aims to improve customer experience to enhance overall customer engagement. The project focuses on identifying key areas where customer interactions can be optimized to increase satisfaction and loyalty. By analyzing current customer feedback and interaction data, the team will pinpoint pain points and areas for improvement. The goal is to develop actionable strategies that can be implemented to create a more seamless and enjoyable customer journey. This project will allow learners to apply their knowledge of customer experience management, data analysis, and strategic planning. The tasks will include conducting surveys, analyzing data, and proposing enhancements that align with SEEDA's brand values and customer expectations.

The project deliverables will include a comprehensive report detailing the findings from customer feedback analysis and proposed strategies for improving customer experience. Additionally, the team will create a presentation summarizing key insights and recommendations. The deliverables will provide SEEDA with a clear roadmap for enhancing customer engagement through targeted experience improvements.