Problem Statement:

Simplyfloss aims to accelerate growth of its floss product line across Canada and the U.S., building on the established success of its toothbrush products. The company seeks to identify effective strategies to engage key segments, particularly children and their caregivers, through targeted messaging and outreach. Additionally, Simplyfloss wants to optimize distribution and shipping methods, including exploring alternatives such as drop shipping and regional fulfillment, to improve product availability, reduce costs, and enhance delivery efficiency. Leveraging five years of sales and operational data, Simplyfloss is focused on actionable solutions that can be implemented within the next 12 months.

Research Questions:

1. What distribution channels have driven the most significant sales growth for Simplyfloss’s toothbrushes, and how can these be adapted or expanded for the floss product?
2. What operational or logistical barriers currently limit floss product availability and delivery efficiency across Canadian and U.S. markets?
3. How do consumer behaviors and preferences around flossing differ between Canada and the U.S., and what implications do these differences have for product positioning and distribution?
4. What are the most cost-effective distribution and fulfillment models for scaling floss sales while maintaining or improving margins in both markets?
5. What specific strategies and messaging resonate best with parents and caregivers in Canada and the U.S. to encourage regular flossing habits among children?
6. What alternative distribution and shipping methods (drop shipping, regional fulfillment centers, third-party logistics) could Simplyfloss explore to increase reach and reduce costs in North America?