Business Planning for Ulka Gear Products
Project scope
Categories
Customer segmentation Digital marketing Market expansion Product or service launch Sales strategySkills
brand awareness go-to-market strategy business planning promotional strategies business strategies promotional merchandise salesAt Ulka Gear, we want to create a robust business and promotion strategy to drive brand awareness and enhance sales. We are a new-age motorcycle riding apparel brand focused on apparel functionality.
Students should be able to create a compelling business strategy and plan the go-to-market focusing on multiple touchpoints of the business. This can come in the form of a report and/or presentation.
Access to data.
Founder's time.
How we have gained traction.
About the company
The motorcycle riding gear never evolved after 1932, when manufacturers added protection padding for the first time. Ulka Gear® hakkit is a revolutionary motorcycle riding jacket that can convert into a backpack. With Hakkit®, we have revolutionized how motorcycle gear will go ahead. Your jacket is working for you for the first time even when you are not wearing it by protecting your helmet, goggles, gloves, etc.
Ulka gear® Hakkit® is a brainchild of Shahnawaz Karim, a national champion in circuit racing and IIA certified Off-road enduro trainer with BMW Motorrad.
Hakkit® by Ulka gear® is designed in Italy and has operations in Vancouver and New Delhi. It's a revolutionary motorcycle riding jacket that can convert into a backpack.
With EU, US, India and PCT. Hakkit® is the most comprehensively designed riding apparel.