Strategic Positioning and Partnership Framework for MoVA Realities
Project scope
Categories
Market research Competitive analysis Marketing strategySkills
positioning strategy market positioning market trend strategic management strategic positioning strategic partnership marketing competitive analysis value propositions business developmentMoVA Realities is seeking to establish a strong foothold in the rapidly evolving WebXR market. The challenge lies in differentiating MoVA from competitors while simultaneously creating a strategic partnership framework to enhance business development. This project aims to develop a competitive positioning strategy that highlights MoVA's unique value propositions and identifies potential partners that align with MoVA's vision for sustainable growth. By leveraging classroom knowledge in marketing, strategic management, and business development, learners will analyze market trends, competitor strategies, and potential partnership opportunities. The goal is to ensure MoVA's industry leadership and long-term success in the WebXR space.
The project deliverables include a comprehensive competitive positioning strategy document and a strategic partnership framework. These documents should outline MoVA's unique market position, potential partners, and actionable steps for implementation. Additionally, a presentation summarizing key findings and recommendations will be prepared for MoVA's leadership team.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
MoVA Realities, a Princeton-led team, is building the "Canva for immersive experiences" to transform corporate training, marketing, and events through accessible WebXR solutions. Our mission is to help organizations create high-engagement activations with measurable results—bridging the gap between physical and digital interactions. By blending real and virtual worlds via the web, we empower trainers, event planners, and marketers to craft scalable, tech-friendly XR campaigns without the usual complexity. MoVA makes immersive experiences easy, impactful, and accessible, delivering real value and lasting impressions—no advanced hardware or coding headaches required.