Market Expansion Research
Project scope
Categories
Market research Product or service launch Sales strategy Marketing strategySkills
research operations data collectionWe are ready to take our business to the next level. Presently we only exist in a few markets but it’s time to grow! Our company requires some assistance in assessing our customer landscape outside of our current customer base. We want to learn more about customer’s expectations and behaviours in suggested new regions. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision.
Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list.
To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered?
We would like this to be partnered with some primary data collection; surveys and research into our present and future consumer to gather insights into buying behaviours and expansion expectations. These should supplement the location recommendations.
About the company
ROI Genius™ is an end-to-end business wholly integrated SaaS business process platform that contains extensive base technology amassed over years of complex installations. It is highly customizable. Our integrated business processes and protocols enable companies to “own their customers.” The ROI Genius® platform includes lead generation, sales, sales management, marketing including social media and direct advertising, inventory control, flexible line-item budgeting, and measuring and reporting of all activities that we turn into actionable analytics. We have produced solutions for large home building companies, master community developers nationwide, and worked with a non-profit, bringing them online to reach a broad audience. We have integrated call center technology, providing sophisticated tools including broker CRM integrations, hotlinking, text messaging, email, voice mail, and flexible drip campaigns. Currently, we are working with My Policy Advocate, an advocacy platform for consumers purchasing insurance. We are planning a fall launch with 20 top DMAs and a first year marketing budget of $74 Million, looking to sell 3 million memberships. The company derives all revenue from members, and educates and has a host of personalized services, helping in managing risk for financial security. Additionally, we are working with Essential 1031, a company selling passive income investments and specializing in 1031 exchanges and DSTs.