Swerv is a groundbreaking dating platform designed to reconnect people in real-world settings, countering the impersonal nature of traditional dating apps. The project aims to enhance user engagement by integrating innovative features that encourage spontaneous, in-person interactions. The challenge is to design a user-friendly interface that seamlessly blends digital and physical experiences, fostering genuine connections. Learners will analyze current dating app trends, identify user pain points, and propose solutions that align with Swerv's mission. The goal is to create a marketing strategy that can capture the attention of frustrated people by helping Swerv stand out of the overcrowded field.

- Analyze existing dating app features to understand how the platform is a unique offering that solves a growing trend in the dating app industry.

- Identify ways Swerv can grow organically.

- Develop a marketing strategy based on existing and predicted market conditions.

- Analyze the competition's marketing strategies.

The project deliverables include a comprehensive report detailing the analysis of current dating app trends and competitive market. Learners will become familiar with the platform and examine the problems its solves, then identify ways to capture the attention of prospective users.

What new technologies or social media strategies should be employed? All things marketing and brand awareness can be included.