We would like students to help us create content aligned with our vision, mission, and sector. Also, we want them to help us design our SEO and marketing strategy to help drive website traffic, engagement, and customer.

Borrowland provides financial services; it works like a bank but in blockchain space. Our mission is to build a transparent and secure platform that every investor can easily use and benefit from it. Our vision is to ease getting an affordable loan for people worldwide, especially crypto holders.

The project's primary goal is to create and implement a sustainable marketing strategy that increases engagement of our social media account and to derive website traffic our landing page.

Ultimately, you will be working on content creation for our organization, social media, and other collateral that we can use as go-to marketing tools.

If you are interested in financial services in the blockchain space and ready to tackle this challenge with us, then we'd love to hear from you.

To accomplish this, we expect the student(s) will:

• Developing a Content Strategy for awareness and consideration of our product
• Modeling, and studying trends: tracking social media trends like Facebook, Instagram, TikTok,discord, reddit.
• Digital Customer Experience Design and customer journey mapping
• Developing Campaign on Social Media: Instagram, Facebook, Twitter, TikTok, LinkedIn and others
• Recommend and develop content for social media
• Keyword research to improve searchability on google and virality on
  social media
• Write blog articles, email newsletters/sequences and other content pieces on assigned topics
• Assist with a social media video launch to promote our organization
• finding websites and social media pages are the most effective for advertising to our target audience.

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

We devote an adequate budget for students to test different advertising methods and compare these ways to find the best solution for our platform.