Feedback details
Individual Endorsement
Marketing strategies
Target audience
Digital marketing
Online advertising
Brand awareness
Competitive analysis
Key performance indicators (kpis)
Marketing
Market research
Email marketing
June 24, 2024
To Whom It May Concern,
It is with great pleasure that I write this letter to recommend the team Section 02 - Group 1 from University
Canada West for their exemplary work on developing a comprehensive Marketing Strategy for Kan Kan Spice.
Antonet Florida Rajanayagam, Chizoma Gloria Oyeka, Leonardo Menezes Soares, and Ugochi Favour Obioha
have demonstrated exceptional dedication and creativity in crafting a strategic plan to enhance our market
presence in Canada.
Their marketing plan outlines innovative approaches including digital marketing techniques such as SEO, PPC
advertising, and social media engagement. Their emphasis on leveraging influencers and organizing community
events aligns perfectly with our goal to introduce authentic West African spices to Canadian consumers.
The team conducted a thorough SWOT analysis, identified strategic segments for targeting, and proposed
effective positioning strategies. Their detailed insights into product strategy, pricing, distribution channels, and
promotional activities reflect a deep understanding of our brand and market dynamics.
Furthermore, their SMART goals ensure measurable outcomes and a clear path towards achieving our marketing
objectives. Their proposal to collaborate with African and Caribbean stores and engage with local communities
through culinary events demonstrates their proactive approach to building brand awareness and customer
loyalty.
Overall, Section 02 - Group 1 has delivered a well-researched and strategic marketing plan that we believe will
significantly contribute to Kan Kan Spice's growth and market expansion in Canada.
We are confident in their capabilities and recommend them highly for any future endeavors. Please feel free to
contact us for any further information regarding their outstanding contribution to our company.
Sincerely,
Christiane Youmbi
CEO, Kan Kan Spice
Team feedback
Marketing strategies
Target audience
Digital marketing
Online advertising
Brand awareness
Competitive analysis
Key performance indicators (kpis)
Marketing
Market research
Email marketing
It was a pleasure working with the team! Thanks for all your suggestions in your report. I'm working hard to implement them.
- Author
-
CEO
- Program
- Marketing Management
- Project
- Marketing Strategy for Kan Kan Spice
- Created At
- July 3, 2024